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About LawVert

LawVert is a managed law firm marketing company that builds and runs websites, SEO, and paid search for owner-led personal injury firms.

What LawVert does

A firm brings its website, its Search Console, and its intake process. LawVert rebuilds what is holding search back, publishes the pages that rank, and runs paid search and Meta into the same intake. The firm gets a site that compounds and a monthly read on leads and signed cases, not a one-time audit PDF.

Start with law firm SEO, then add website design, local SEO, and paid when you want the full stack.

What makes LawVert different

  • Proven on a firm we operate

    7.61K Google clicks and 2.0M impressions for conduit.law in Search Console, Oct 13, 2025 to Aug 21, 2026. Monthly clicks grew 9.2× from December to July.

    Read the Conduit Law case study
  • Judged on signed cases, not traffic

    Over the year ending 2026-08-25, Conduit Law recorded 162 organic-search leads and 66 signed cases attributed to SEO. Signed means a retainer was executed.

  • Paid learned on our own budget

    722 signed personal injury cases from Facebook and Instagram for Conduit Law, Nov 2022 to Aug 2026. Cost per signed is shown on the call, not on this page.

    Personal injury lawyer advertising
  • A site stack built for search

    668+ indexed pages, 508 location pages, and 25 practice-area pages across 4 states, with schema and metadata gates before every deploy.

    Law firm website design
  • Found in Google and named in ChatGPT

    The same pages are written to rank in Google and to be cited by AI assistants. No one can promise a #1 spot in ChatGPT, and we do not.

    AI SEO for law firms

Who uses LawVert

  • Owner-led personal injury firms that want search to compound instead of renting every lead.
  • High-volume contingency firms that judge marketing on signed cases, not clicks.
  • Firms whose website looks fine but does not rank or book consultations.
  • Firms running paid ads that want Google, Meta, and organic feeding the same intake.
  • Not a fit: firms that want a one-time brochure site or a do-it-yourself tool.

The team behind LawVert

Jonathan Mahler leads LawVert. He is the Non-Attorney Partner and COO at Conduit Law, the personal injury firm he co-founded in 2022, where he runs the website, search, paid media, intake, and operations. He is not an attorney and does not give legal advice. Jon on LinkedIn.

LawVert exists because Conduit had to win search with its own money first. Every page type, tracking setup, and intake handoff LawVert installs was built and measured on that firm before it reached anyone else.

LawVert is a Cadence Management and Consulting company, the same Colorado management services organization behind the Cadence MSO platform. FirmOps is the sister brand for managed AI and firm operations. Different offers, same entity, same operator discipline.