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Case study · personal injury

Conduit Law grew Google clicks 9.2× in seven months.

This is Search Console for conduit.law, the Denver PI firm we operate — 7.61K clicks and 2.0M impressions in 12 months, then retainers. Not a template with a phone number swapped in.

7.61K

Organic clicks

12-month Search Console

2.0M

Impressions

Same 12-month window

9.2×

Jul vs Dec clicks

Monthly GSC emails

66

SEO signed cases

Trailing 365 days

Search Console

Twelve months of compounding clicks

The Oct 13, 2025Aug 21, 2026 Performance report shows 7.61K clicks, 2.0M impressions, 0.4% CTR, and average position 23.9. Daily volume sat in the teens through winter, then climbed through spring and peaked above 100 clicks in July.

Monthly emails tell the same story without smoothing: 224 clicks in December, 1,070 in June, 2,060 in July. Google flagged 500 clicks in 28 days in April and 1.8K in 28 days by July 29.

Google Search Console

conduit.law · Performance on Search results

Oct 13, 2025Aug 21, 2026

Total clicks

7.61K

Total impressions

2.0M

Average CTR

0.4%

Average position

23.9

DecJanFebMarMayJunJul
Source: Google Search Console · Web · sc-domain:conduit.law
conduit.law Google Search clicks by month05151.0K1.5K2.1K224DEC360JAN397FEB481MAR731MAY1,070JUN2,060JUL
Google Search Console monthly emails · web clicks · Dec 2025–Jul 2026 (April omitted)

Live on conduit.law

The pages Google is actually sending people to

The homepage is the firm. The settlement calculator was July's top URL — 811 clicks, +635 versus June. Both are live, not mockups.

conduit.law homepage with Denver personal injury attorneys headline and case-review form
Homepage · conduit.law
conduit.law car accident settlement calculator, July's highest-click page
/settlement-calculator · 811 clicks in July

July 2026 snapshot

2.06K clicks in one month — mostly mobile, mostly useful pages

July added 122 pages with first impressions. 70% of clicks were mobile. The pages that moved were tools injured people actually use, not thin city swaps.

Top performing queries

  • car injury calculator214+207
  • conduit law73
  • diminished value calculator49+49

Desktop

610

July clicks

Mobile

1,440

July clicks

Tablet

17

July clicks

What search produced

Clicks are the leading indicator. Signed cases are the point.

Over the year ending 2026-08-25, Conduit Law recorded 162 organic-search leads and 66 signed cases attributed to SEO. Paid lead vendors still move more volume. SEO is the channel that compounds without buying the next click.

162

Organic search leads

66

SEO signed cases

2.06K

July organic clicks

70%

July clicks on mobile

The stack behind it

668+ pages, four states, city pages with actual local facts

Location architecture carries court districts, courthouses, dangerous roads, and trauma centers so each city URL is genuinely unique. Practice-area hubs, calculators, and a blog sit on the same Next.js 15 pipeline: canonicals, schema, metadata limits, and a validation gate that blocks hardcoded phone numbers before deploy.

668+

Indexed pages

4

States covered

508

Location pages

91

Blog posts

  • Schema on major templates: Organization, LegalService, FAQPage, BreadcrumbList
  • 508 dynamic location pages across Colorado, Arizona, Kansas, and California
  • 25 practice-area pages and 91 posts feeding the money URLs
  • Live site: conduit.law

Why it matters for your firm

LawVert runs this playbook for client firms: page architecture that can scale, content that answers commercial intent, technical hygiene, and measurement in Search Console — not rankings theater. Conduit Law is the live reference.

These figures are historical results for one firm. They are not a promise of future clicks, leads, or signed cases. Other markets, starting points, and timelines will differ.

Want a Search Console curve that looks like this?

Book a 15-minute strategy call. Bring your current site and markets — we will tell you if the Conduit stack is a fit.

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