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Paid search
Google Ads for law firms — managed, intake-connected.
Most agencies optimize for leads. LawVert under Cadence MSO optimizes for signed cases — with landing pages, call tracking, and intake routing wired together.
What goes wrong with DIY or generic agencies
Campaigns run, form fills arrive, but nobody knows which keyword produced a retained client. Intake staff rekey leads; partners cannot trust the ROI report.
What Cadence runs
LawVert is managed marketing under your MSA — not a self-serve ad dashboard.
- •Campaign structure by practice area and geography
- •Landing pages built for conversion, not brochureware
- •GTM + GA4 + call tracking verified end-to-end
- •Leads routed to intake.link or your CRM with source intact
- •Monthly cost-per-signed-case reporting to firm leadership
Works with intake.link
When a paid lead is qualified, one intake link starts sign → pay → matter open. Marketing and intake stop blaming each other.
Ready to go vertical?
Book a strategy call. Bring your ad spend and intake path — Cadence MSO will tell you if LawVert is a fit.
Book a 15-minute strategy callPrefer to email first? hello@lawvert.com · Send a note