On-page SEO
On-page SEO for law firms
On-page SEO is what you control on your own domain: the HTML Google crawls, the title it shows, and the links between your money pages. People still type onsite SEO for this. Same job. This URL supports the law firm SEO hub. It is not a second SEO product.
Technical floor
If the page is not crawlable, content spend is a donation. Clean URLs, self-referencing canonicals, a sitemap that matches what you publish, mobile HTML that does not wait on a client bundle. Lighthouse on a desktop is not the test.
- Server-rendered or static HTML Google can index
- Robots rules that block only what you intend
- Canonicals on every indexable URL
- Sitemap with real lastmod, no orphans
Titles, headings, and the query
One primary query per URL. Title and H1 that match how the owner or the injured person searches. For PI that is usually city plus injury type, plus FAQs people actually ask. RPC-safe copy. No invented results in a meta description.
- Titles about 60 characters; descriptions about 160
- One H1 aligned to the primary query
- FAQPage schema only when the questions are on the page
- Internal links from hubs to spokes, not a footer dump
Architecture that can grow
Practice-area hubs, city pages with real local detail, posts that point back at money URLs. Thin city swaps are how PI sites get ignored. Conduit’s public stack is 668+ indexed pages. That is on-page work at scale, not a five-page brochure.
What this page does not own
Links, citations, and unlinked mentions are off-page SEO. Google Business Profile, map pack, and NAP live on law firm local SEO. Do not hire three vendors for one crawl.
See what managed SEO looks like for your firm
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