Content
Law firm content marketing that supports the money pages
Content marketing for law firms is not twenty posts in April and silence until fall. It is pillars, FAQs, and an editorial cadence that feeds the transactional pages. Legal content marketing is the same job with a smaller query.
Pillar and spoke, not a magazine
Start with practice-area hubs (the pages that can rank for the hire query) and write spokes that answer one real question, then link back. Conduit’s public proof is a site with 668+ indexed pages, not a blog that forgot the practice pages. If a post cannot point at a money URL, it is probably a press release.
FAQ pages with schema
FAQPage schema only when the questions are on the page. Write what injured people actually type. Copied “what is negligence” blocks do not earn rich results and they do not help intake.
Cadence beats a burst
Two honest posts a month, tied to hubs, beat a mill. LawVert’s weekly clock is that discipline for marketing sites. Do not hire SEO services that count URLs shipped and skip whether Search Console indexed them.
Where this sits
This URL supports the SEO hub. It is not a second law-firm-SEO page. Internet and digital marketing sit on the attorney online-marketing spoke. Paid creative is advertising, not content marketing.
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